I approached this redesign as a brand system, not a UI refresh. The goal was to embed BoAt’s identity directly into structure, hierarchy, and interaction patterns so the experience would feel intentional and cohesive across features.
The visual language was designed to feel motivating without being loud. A dark-mode-first approach reduced visual fatigue, while typography and spacing carried most of the brand expression. Color and contrast were used sparingly to guide attention rather than decorate screens.
Every decision was made with scale in mind. Components, layouts, and spacing rules were designed so new features could be introduced without fragmenting the experience. Brand consistency lives in the system itself, not in one-off visuals.
This project represents how I approach brand design at scale: translating abstract brand values into systems that shape real, repeated user interactions over time.
