Indiana University

Designing at scale within institutional constraints.

Timeline

12 months

Category

Marketing, Education

Service

Branding, Graphic Design

Goal

At Indiana University, I worked as a Digital Product Designer within the Office of Student Life, supporting campus-wide initiatives across wellness, events, and student engagement. The challenge was designing for a large, diverse audience while operating within established brand, accessibility, and timeline constraints. The work required balancing clarity, visual energy, and consistency across multiple formats and touchpoints.

A calm, editorial-style event promotion where photography and typography do the heavy lifting.

A people-centered recruitment piece balancing warmth, trust, and accessibility for a diverse audience.

A high-energy event campaign designed for instant recognition and clarity in high-traffic student environments.