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SETTINGS
A Reflection on Purposeful Design
"Design is not neutral—it’s about intentional responsibility. Working on the boAt Crest project taught me to design not just for utility, but for emotional and ethical longevity. I paid close attention to friction points and found joy in designing interactions that felt cohesive and motivating."
Skip ahead to see the UI screens.
BoAt
UI/UX Design
Not a rebrand, a
facelift
Because sometimes, even software needs a fresh coat of pixels!
Colors
Light Red
Medium Red
Bright Red
Primary Red
#ED1C24
C 0% M 82% Y 79% K 7%
#03C28A
C 75% M 0% Y 22% K 24%
#083DC9
C 76% M 55% Y 0% K 21%
#00C0C0C
C 0% M 0% Y 0% K 95%
#F14950
#F8A4A7
#094BFA
#6B92FB
#1F1F20
#333333
#666666
#CCCCCC
#FAD0D2
Light Green
Medium Green
Primary Green
Green 600
Light Blue
Background
Neutral 700
Neutral 600
Neutral 500
Neutral
Medium Blue
Primary Blue
Dark Blue
Typography
Metropolis
AaBbCcDdEe
AaBbCcDdEe
AaBbCcDdEe
AaBbCcDdEe
Heading 1
Subheading 1
Body 1
Caption
Font size: 32px
Font size: 20px
Font size: 16px
Font size: 11px
700+
icons
Vitals
Vitals
Activities outline
Connectivity
Essentials
16 x 16 icons
Social
Icons
A customizable companion application for boAt smartwatches
Project vision — Revamp boAt app: seamless, integrated, delightful, now smarter with a sleek interface and smartwatch synergy.
The project is an opportunity to improve boAt’s mobile app (with smartwatch as enabler) experience through seamless performance, integration and higher engagement. By improving key elements (such as content, navigation structure and visual aesthetics), along with adding new complementary features, we have strived to improve its app functionality, usability, and create delights—allowing them to deliver a best-in-class experience.
Improved UX
Improve user experience with easy discoverability and seamless performance across multiple platforms
Thoughtfully design brand guidelines to elicit an emotional connection with users.
Update visual language
Ease functional usage, navigation and accessibility. Also, streamline content.
Add more features
The 'New' BoAt Crest App
what we created
30%
increase in daily active usage within 4 weeks of launch
40%
rise in app satisfaction scores
(pre vs. post-redesign)
18%
Implementation accelerated by shared component library
How can we improve discoverability of features, for personalised and seamless user journeys?
Let's work
together
I'm currently available for new work. Let me know if you're looking for a creative designer. Let’s talk about the next big thing!